Objectives
What this pilot must prove
- 1Increase verified repeat purchases
- 2Measure referral-attributed ice sales
- 3Validate reward cost against sales uplift
- 4Identify the strongest location and campaign combinations
Preparing demo data…
Preparing demo data…
Pilot dashboard
1 July – 30 September 2026 · Demonstration plan
12
Locations
18
Machines
4
Operators
Objectives
New customers
3,842
Target: 5,000
Returning customers
1,514
Target: 1,750
Verified invitations
2,206
Target: 3,000
Referral conversions
1,126
Target: 1,250
Reward redemption
31.8%
Target: 35%
Customer satisfaction
4.6/5
Target: 4.5/5
Cost per ambassador
€14.07
Target: ≤ €16
Campaign ROI estimate
2.4×
Target: 2.5×
Pilot footprint
| Location | Type | Machines | Sales uplift | Status |
|---|---|---|---|---|
Beach Pavilion North Scheveningen | Beach | 2 | +24% | Live |
Kijkduin Holiday Park The Hague | Holiday park | 2 | +19% | Live |
Sportcampus Zuiderpark The Hague | Sports club | 1 | +14% | Live |
Madurodam Entrance The Hague | Attraction | 2 | +18% | Live |
Zandvoort Boulevard Zandvoort | Beach | 2 | +23% | Live |
Camping De Lakens Bloemendaal | Campsite | 2 | +21% | Live |
Brasschaat Sports Park Brasschaat | Sports club | 1 | +12% | Live |
Knokke Seafront Knokke-Heist | Beach | 2 | +20% | Live |
Boudewijn Seapark Bruges | Attraction | 1 | +16% | Live |
Antwerp City Park Antwerp | City center | 1 | +11% | Live |
Tilburg School Campus Tilburg | School | 1 | Pending | Preparing |
Mechelen Retail Park Mechelen | Shopping center | 1 | Pending | Preparing |
Two machines awaiting connectivity checks
OpenOperators scheduled for commissioning this week.
Mango flavor stock varies by location
MitigatedCampaign targeting limited to machines above 35% stock.
Weekend redemption concentration
OpenMonitor liability and cap high-cost family rewards.
Recommendation
Continue the 12-location pilot, activate the two preparing locations, and reserve scale approval until six complete campaign weeks are available.